web church : tech thoughts
There are a few churches that really seem to be embracing technology as a means to engage culture where they are at, rather than using technology to not be left behind. The problem is, if the only motivation for using new tech is to be like everyone else, you’re already going to be behind where you need to be. Of ministry leaders’ blogs I read, when congregations are polled there are typically at least 50%-60% of new attendees that visited the church website before coming for the first time. Looking at this, a church has two options:
1. Make a website because “I guess we should have something (even if the calendar hasn’t been updated since last September)”;
2. Create a website that is actually an extensions of the church’s ministry, just as useful and interactive as the other means of ministry and/or marketing
Somewhere in the years past, the church has gone from being the forefront of technology (remember the printing press?) to many being – I’ll say it – too holy for the culture’s technology. As Mark Batterson wrote, “churches need to be redeeming technology and using it for God’s purposes!
Sure, there are some examples, like LifeChurch.tv’s Second Life campus. Instead of having a presence in where the world is, instead the Christian culture has felt the need to create a “holy” alternatives to things like MySpace and YouTube. I’m sure there are good things about these alternative sites – my point isn’t to tear those down. I’m just saying that we can make a better effort as follower of Jesus to engage culture where they’re at in regards to technology, rather than asking the world to come to us.